History
In line with the sustainability principles that drive Ermenegildo Zegna Group, Oasi Zegna represents a consequence of the founder's green approach. In love with nature and driven by a deep sense of giving back to his homeland and community, in the 1930s textile entrepreneur Ermenegildo Zegna embarked on a vast environmental restoration project in the mountains of Piedmont, Northern Italy, surrounding the original wool mill established in 1910 and following the road that he himself traced. Long before the word ‘ecosystem' was invented, Ermenegildo began creating the ecosystem that is known today as Oasi Zegna. Yet his vision went beyond industry. By placing his mill at the heart of a much wider community, he made up a proper 232 road and later the Oasi, through painstaking reforestation work, creating a sustainable interdependence. Officially born in 1993, thanks to Zegna family third generation's passion, Oasi Zegna is a cultivation driven not to exploit, but to enhance. A free access natural territory that extends 100 Km2. In 2014, Oasi Zegna obtained FAI patronage (Fondo Ambiente Italiano) as a unique model in Italy.
Oasi Zegna should be discovered bit by bit and every season is worth a visit in many ways. One of the must-sees is the marvelous blossoming in the Conca dei Rododendri in mid May to mid June. This was an idea of Ermenegildo Zegna that was landscaped in the '50s by Pietro Porcinai and more recently by Paolo Pejrone.
Also worth travelling for is the Bosco del Sorriso (Forest of Smiles), with its looping path on which to discover the bioenergetic force that trees can have on our organism and the practice of Forest Bathing. And in October and November the foliage is unbelievable. In Trivero-Valdilana, the Zegna Group has its historical archives in Casa Zegna, which was opened in 2007 and also has a temporary exhibition facility.
